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Posts by Burooj Alam

About Burooj Alam
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use are Meta Pixel (formerly Facebook Pixel) and Google Analytics 4 (GA4). Both…
Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations and challenges. This is because with increased privacy regulations, browser restrictions, and…
Posted by Burooj Alam July 24, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions that contribute to a consumer's decision to convert (purchase or take a…
Posted by Burooj Alam June 28, 2024
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