The Data Studio Connector allows you to directly access your EasyInsights data in Google Data Studio. Please follow the following steps to access your data in Google Data Studio Step1: […]
Facebook Event Manager: Everything You Need to Know
Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. The platform’s sophisticated ad tools, detailed analytics, and extensive user data allow […]
GA4 Key Events – All You Need to Know
Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is […]
Meta Pixel Vs. Google Analytics 4: A Detailed Comparison
In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use are Meta Pixel (formerly Facebook Pixel) and Google Analytics 4 (GA4). Both […]
Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers
Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods’ growing limitations and challenges. This is because with increased privacy regulations, browser restrictions, and […]
First Click Attribution Model : How to Optimize Brand Awareness
In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions that contribute to a consumer’s decision to convert (purchase or take a […]
Data Warehouses Vs CDPs – Who Wins and Why?
With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms (CDPs) and data warehouses has intensified. At a time when access to […]
The Effect of Third Party Cookie Loss On CAC
After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by early 2025. This presents many challenges for marketers, the most significant of […]
First Party Data Strategies to Drive Account-Based Marketing
Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced their eviction in January, Google’s decision to disable third party cookies for […]
How Programmatic Advertising Works Without Third Party Cookie?
Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user […]
Why do B2B Companies need Composable CDPs?
Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot of diverse data from different channels, including offline interactions and tangible products. […]
GA4 Audiences : A Marketer’s Guide
Marketers are well aware that not all their target audiences are built the same. They have distinct preferences and behaviors. So, if you plan to address their unique needs and […]
Leveraging Video Marketing for Lead Generation
As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it to be an ‘important part’ of their strategy. In other words, you’re […]
Creating Kommo Dashboards in Google Datastudio
In this blog, we will learn to create Kommo dashboards in Google Datastudio using EasyInsights. Here are the steps – Step 1 – Log into the EasyInsights Account. The screen […]