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Analytic Platform

Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is…
Posted by Khyati Agarwal September 18, 2024
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Posted inAnalytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences and behaviors. So, if you plan to address their unique needs and…
Posted by Khyati Agarwal December 6, 2023
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