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Customer Data Platform (CDP)

data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms (CDPs) and data warehouses has intensified. At a time when access to…
Posted by Khyati Agarwal June 27, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced their eviction in January, Google’s decision to disable third party cookies for…
Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user…
Posted by Khyati Agarwal April 16, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot of diverse data from different channels, including offline interactions and tangible products.…
Posted by Khyati Agarwal February 21, 2024
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