GA4 – EasyInsights

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is…

Khyati Agarwal September 18, 2024

Ad Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use are Meta Pixel (formerly Facebook Pixel) and Google Analytics 4 (GA4). Both…

Burooj Alam August 9, 2024

First Party Data and Programmatic Advertising

Customer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user…

Khyati Agarwal April 16, 2024

Analytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences and behaviors. So, if you plan to address their unique needs and…

Khyati Agarwal December 6, 2023