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Top Stories
How to create GA dashboards on Google Data Studio 1200x628 1
How to Creating Google Analytics (GA) Dashboards on Looker Studio
October 30, 2025
How to connect EasyInsights with Google Data Studio?
November 26, 2024
Frame
Facebook Event Manager: Everything You Need to Know 
September 18, 2024
Key Events in GA4
GA4 Key Events – All You Need to Know
September 18, 2024
Meta Pixel Vs. GA4
Meta Pixel Vs. Google Analytics 4: A Detailed Comparison
August 9, 2024
Facebook Conversions API ( CAPI)
Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers
July 24, 2024
first-click attribution by EasyInsights
First Click Attribution Model : How to Optimize Brand Awareness
June 28, 2024
data warehouses vs CDPs
Data Warehouses Vs CDPs – Who Wins and Why?
June 27, 2024
Affect on CAC third party cookie loss
The Effect of Third Party Cookie Loss On CAC
June 11, 2024
First Party Data Strategies for ABM
First Party Data Strategies to Drive Account-Based Marketing
April 18, 2024
First Party Data and Programmatic Advertising
How Programmatic Advertising Works Without Third Party Cookie?
April 16, 2024
Composable CDPs for B2B
Why do B2B Companies need Composable CDPs?
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1200x628 2
GA4 Audiences : A Marketer’s Guide
December 6, 2023
Video Marketing for Lead Generation 3
Leveraging Video Marketing for Lead Generation
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Kommo Dashboards in Google Datastudio 2
Creating Kommo Dashboards in Google Datastudio
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LinkedIn Ads Ultimate Guide 1
The Ultimate Guide to LinkedIn Ad Campaigns
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How to create GA dashboards on Google Data Studio 1200x628 1
Posted inKnowledge Base

How to Creating Google Analytics (GA) Dashboards on Looker Studio

In this blog, we will learn how to create Google Analytics dashboards in Google Data Studio using EasyInsights. Follow the steps below – Step 1 — Log into the EasyInsights Account.…
Continue Reading
Posted by Ankit Saini October 30, 2025
Posted inUncategorized

How to connect EasyInsights with Google Data Studio?

The Data Studio Connector allows you to directly access your EasyInsights data in Google Data Studio. Please follow the following steps to access your data in Google Data Studio Step1:…
Continue Reading
Posted by Ankit Saini November 26, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. The platform’s sophisticated ad tools, detailed analytics, and extensive user data allow…
Continue Reading
Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is…
Continue Reading
Posted by Khyati Agarwal September 18, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use are Meta Pixel (formerly Facebook Pixel) and Google Analytics 4 (GA4). Both…
Continue Reading
Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations and challenges. This is because with increased privacy regulations, browser restrictions, and…
Continue Reading
Posted by Burooj Alam July 24, 2024
How to create GA dashboards on Google Data Studio 1200x628 1
Posted inKnowledge Base

How to Creating Google Analytics (GA) Dashboards on Looker Studio

In this blog, we will learn how to create Google Analytics dashboards in Google Data Studio using EasyInsights. Follow the steps below – Step 1 — Log into the EasyInsights Account.…
Posted by Ankit Saini October 30, 2025
How to connect EasyInsights with Google Data Studio?
Posted inUncategorized

How to connect EasyInsights with Google Data Studio?

The Data Studio Connector allows you to directly access your EasyInsights data in Google Data Studio. Please follow the following steps to access your data in Google Data Studio Step1:…
Posted by Ankit Saini November 26, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. The platform’s sophisticated ad tools, detailed analytics, and extensive user data allow…
Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is…
Posted by Khyati Agarwal September 18, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use are Meta Pixel (formerly Facebook Pixel) and Google Analytics 4 (GA4). Both…
Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations and challenges. This is because with increased privacy regulations, browser restrictions, and…
Posted by Burooj Alam July 24, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions that contribute to a consumer's decision to convert (purchase or take a…
Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms (CDPs) and data warehouses has intensified. At a time when access to…
Posted by Khyati Agarwal June 27, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by early 2025. This presents many challenges for marketers, the most significant of…
Posted by Khyati Agarwal June 11, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced their eviction in January, Google’s decision to disable third party cookies for…
Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user…
Posted by Khyati Agarwal April 16, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot of diverse data from different channels, including offline interactions and tangible products.…
Posted by Khyati Agarwal February 21, 2024
1200x628 2
Posted inAnalytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences and behaviors. So, if you plan to address their unique needs and…
Posted by Khyati Agarwal December 6, 2023
Video Marketing for Lead Generation 3
Posted inMarketing

Leveraging Video Marketing for Lead Generation

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it to be an ‘important part’ of their strategy. In other words, you're…
Posted by Khyati Agarwal December 5, 2023

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