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Posts by Khyati Agarwal

About Khyati Agarwal
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. The platform’s sophisticated ad tools, detailed analytics, and extensive user data allow…
Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align with how conversions are defined in Google Ads. But this shift is…
Posted by Khyati Agarwal September 18, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms (CDPs) and data warehouses has intensified. At a time when access to…
Posted by Khyati Agarwal June 27, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by early 2025. This presents many challenges for marketers, the most significant of…
Posted by Khyati Agarwal June 11, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced their eviction in January, Google’s decision to disable third party cookies for…
Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user…
Posted by Khyati Agarwal April 16, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot of diverse data from different channels, including offline interactions and tangible products.…
Posted by Khyati Agarwal February 21, 2024
1200x628 2
Posted inAnalytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences and behaviors. So, if you plan to address their unique needs and…
Posted by Khyati Agarwal December 6, 2023
Video Marketing for Lead Generation 3
Posted inMarketing

Leveraging Video Marketing for Lead Generation

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it to be an ‘important part’ of their strategy. In other words, you're…
Posted by Khyati Agarwal December 5, 2023
Kommo Dashboards in Google Datastudio 2
Posted inKnowledge Base

Creating Kommo Dashboards in Google Datastudio

In this blog, we will learn to create Kommo dashboards in Google Datastudio using EasyInsights. Here are the steps - Step 1 - Log into the EasyInsights Account. The screen…
Posted by Khyati Agarwal October 19, 2023
LinkedIn Ads Ultimate Guide 1
Posted inAd Platform

The Ultimate Guide to LinkedIn Ad Campaigns

LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place for B2B companies to establish a presence. But this unique networking platform…
Posted by Khyati Agarwal October 16, 2023
Mailchimp Dashboards in Power BI 2
Posted inKnowledge Base

Creating Mailchimp Dashboards in Microsoft Power BI

In this blog, we will learn how to create Mailchimp dashboards in Power BI using EasyInsights. Follow the steps below – Step 1 - Log into the EasyInsights Account. The…
Posted by Khyati Agarwal September 27, 2023
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