facebook – EasyInsights

Facebook Event Manager: Everything You Need to Know

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. The platform’s sophisticated ad tools, detailed analytics, and extensive user data allow…

Khyati Agarwal September 18, 2024

Ad Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations and challenges. This is because with increased privacy regulations, browser restrictions, and…

Burooj Alam July 24, 2024

First Party Data and Programmatic Advertising

Customer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses technology and algorithmic tools to facilitate media buying. It relies on user…

Khyati Agarwal April 16, 2024