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How Bacca Bucci increased CTR by 43% and ROAS by 25% with EasyInsights Custom Product Feed Enhancement Feature.

Bacca Bucci improved ROAS by 25% and scaled catalog campaigns by using EasyInsights custom product feed to highlight bestsellers and cut back on underperformers, making ads more relevant and driving stronger engagement across channels.

Bacca Bucci x easyinsights

43%

Increase in CTR

25%

Increased in ROAS

Want the same for your brand?

Meet the Brand

Bacca Bucci x easyinsights

Bacca Bucci is one of India's leading footwear and accessories brands, offering a unique mix of contemporary style and everyday comfort. Popular among the country's young, style-conscious audience, the brand delivers products that keep pace with fast-changing fashion trends.

At baccabucci.com, you'll find a wide selection of sneakers, boots, loafers, sandals, and accessories designed with precision and built to last. Each piece reflects Bacca Bucci's commitment to style, functionality, and quality craftsmanship.

The Challenge

Bacca Bucci's catalogue is packed with diverse SKUs across styles, colours, and designs that appeal to a wide range of shoppers. But when it came to running carousel ads, this very strength became a hurdle.

The ads often pulled in products automatically, without the ability to prioritise best-sellers or limit underperformers. This meant a shopper scrolling through might see the wrong mix - styles that weren't moving as well - while the top-performing products missed the spotlight. Over time, this lack of control made it harder to keep ad creatives relevant, push the right products, and maximise campaign results.

The Solution

EasyInsights implemented a Custom Product Feed Enhancement for Bacca Bucci, giving the brand full control over which SKUs appeared in their carousel ads. Instead of relying on automatic product selection, the feed was enriched with additional data points - such as product availability, sales velocity, margin, and preferred payment method.

This allowed Bacca Bucci to set precise conditions, such as prioritising best-sellers, promoting prepaid-order-friendly products, and boosting halo SKUs that drive sales of related items. They could also exclude low-performing or out-of-stock products, ensuring only the most relevant items reached shoppers.

With these smart product sets in place, catalog ads became sharper and more engaging, leading to improved click-through rates, higher prepaid order volumes, and stronger campaign ROI across Meta.

The Result

    By optimising carousel ads with EasyInsights Custom Product Feed Enhancement, Bacca Bucci was able to:

  • Gain full control over which SKUs appeared in ads using defined parameters and conditions.

  • Prioritise best-sellers and high-engagement products while reducing visibility of underperformers.

  • Keep ads updated in real-time with changes in product availability and performance.

  • Deliver more relevant creatives, leading to a 43% increase in CTR and 25% growth in ROAS .

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