Trusted by brands with most complex marketing funnel and diverse martech
If Your Performance Marketing Campaigns Efficiency Is Tanking, It's Probably a Data Problem — And EasyInsights Fixes It.
Tracking & Data Quality Issues
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Tracking quality dropped post-iOS and it never recovered
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Conversions aren't firing properly on Google, Meta, GA4, or other platforms
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Duplicate conversions are wrecking your optimization signals
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Attribution is a complete mess or doesn't exist at all
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Multiple domains have broken tracking and mismatched conversions
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Third-party checkout setups are breaking event flow
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Data mismatch across Meta, Google, CRM, and Analytics means no one trusts the numbers
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Deduplication logic is broken - every tool counts differently
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Delayed or missing data syncs ruin real-time optimization
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There's no single source of truth for performance
Ad Platform & Optimization Challenges
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Meta Advantage+ and Google DV360 are optimizing without clean signals
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Facebook and Google ads keep learning from junk or fake leads
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Meta targeting efficiency is dropping match rates are too low
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Lookalikes don't perform because the seed data is garbage
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You can't suppress converted or irrelevant users, wasting impressions
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CAC keeps rising, ROAS keeps falling and no one knows why
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Campaign AI (PMax, Advantage+) is working with missing or duplicate data
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Ad fatigue is rising because your audience precision is gone
Attribution & Measurement Gaps
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Can’t measure which platform actually drives sales
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App + Web journeys are disconnected attribution is broken
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Offline and online data aren't stitched together
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Revenue impact from campaigns is untraceable
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Post-purchase and offline events never make it back to Meta or Google
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LTV and cohort insights are missing no clarity on high-value users
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Media Mix Modeling and incrementality results are unreliable
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Reports across GA4, Meta, and CRM never match
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Leadership doesn’t trust performance reports anymore
Audience, Personalization & Activation Problems
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Behavioral insights aren't driving upsell or cross-sell
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Audience segmentation is too broad to build strong LALs
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CEPs and automation tools aren't powered by clean audience data
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Can't identify or reactivate high-LTV customers across channels
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AI-driven personalization tools are underperforming due to missing signals
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No real-time sync between user behavior and ad targeting
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Retargeting feels random not based on user journey
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You can't recognize returning users without cookies
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Upsell and retention campaigns are guesswork not data-driven
Privacy, Consent & Compliance Roadblocks
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Consent integrations don't talk to your ad platforms
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Privacy Sandbox, GDPR 2.0, CPRA, and DPDP are cutting off audience data
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Cookie deprecation broke user-level tracking
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Third-party pixels are dying and taking your data with them
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Consent management and tracking setups are disconnected
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No first-party infrastructure to stay compliant and optimize
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Data storage and governance are fragmented across tools
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You're losing signals every day and can't legally recover them
Business & Operational Impact
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Junk leads and fake form fills are inflating CAC
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Reporting never aligns every team shows different numbers
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Marketers are fixing tracking instead of scaling campaigns
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Data teams are cleaning spreadsheets, not creating insights
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Leadership can't make confident budget or scaling decisions
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CAC up, ROAS down with zero diagnostic clarity
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Marketing, creative, and analytics teams don't share the same data
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RTO and cancellations make true revenue attribution impossible
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Growth has stalled because no one trusts the data
Future-Proof Attribution
We track first-party data through EasyInsights Pixel's server side tracking, giving you a complete picture of the customer journey. Build a strong foundation for the future with attribution that delivers actionable insights, unaffected by industry shifts or competitive pressures.
Accurate
& Enriched Conversion Events
Restore your marketing in cookie-less world with your first party data signals. Collect your user data via EasyInsights Pixel and send it back to ad platform, analytics or any martech tool ensuring uninterrupted tracking and ad targeting.
Broken Tags: Lost Cash
Fix It.
Don't let tiny tweaks break your conversion tags. One glitch can cost $1000s.
Server-Side Tracking Saves the Day
Get control with server-side event
tracking. Set alerts for tag issues, fix them fast& maximize your ROAS.
Achieve a higher CAPI Match Rate
Enrich conversion events with additional first-party data attributes like email id, Fb click id, date of birth, Country, Phone number etc , ad match rates and get 10% to 40% improvement in match rates.
Never lose conversions due to 7-day cookie limits again
Implement server side tracking and collect your own first party data. Power the ad platforms with data collected beyond 7 days and track your lost conversions journey smoothly. Increase your revenue significantly by increasing your retargeting audience size significantly.
Audience Suppression
Tired of reaching the wrong people with your ads? Suppress irrelevant audiences (like 7 days active users on whatsapp, regeular buyers from branded search etc.) lets you target the perfect audience, saving you up to 35% on ad spend.
Gclid tracking
Gclid tracking: Capture GCLIDs effortlessly with EasyInsights to accurately measure the impact of your Google Ads campaigns. By seamlessly sending conversion data directly to Google Ads, you'll gain precise attribution insights, optimize your campaigns for maximum ROAS& make data-driven decisions to boost your marketing performance.
Improved Lookalike Audiences
Improved Lookalike Audiences: Build lookalike audiences based on accurate first-party data and let the ad platforms discover new customers who share similar traits with your best customers, unlocking a wider audience for your brand. Target individuals more likely to engage and convert, increasing your sales and ROAS.
Optimisation on Lower Funnel Metrics like SQL, Revenue after RTO and Cancellation:
Integrate CRM or Backend with ad platforms to pass the events that are not happening in the vicinity of the ad platforms like lower funnel metrics RTO, Cancellation etc.
Tracking,
Attribution& Customer Journey
Collect session by session first party data of your visitors and customers helps to craft your own unbiased attribution that suits your business.Analyse any cohorts the way you want to analyse. Uncover every touchpoint, from first touch to closed won.
Attribution Modeling
Attribute your sales accurately across all
channels
Gain a complete understanding of the customer journey, from initial
touchpoint to purchase, across various marketing channels and devices.
Realtime Attribution
Identify contributions instantly across all
channels
Realtime attribution models helps in reducing ad wastages
especially during flash sales. Data at your finger tips without any lag!
Last Click Attribution : Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.
First Click Attribution: Understand how your customers are identifying your business& scale your channels accordingly.
Last Non Direct Attribution: Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.
Beyond Numbers : See How First-Party data helped Ecommerce Brands
Note: It's highly probable that we've already addressed the pain point you're encountering.
Product Feed Enhancement
Optimized Product Feed to increase products relevancy and visibility across all channels.
Dynamic Creative Personalization
Craft unique visuals and messaging for each audience segment.
CAC/LTV
Make smarter marketing decisions with customer acquisition cost & lifetime value.
Product feed Auto tagging
Auto-tag your entire catalogue in minutes from 20000+ attributes
Customer Segmentation
Deeply understand your audience and tailor experiences accordingly.
CAPI Match Booster
Enhance match rates for superior audience targeting.
Behavior-Based Recommendations
Recommend relevant products based on individual customer behavior.
Audience Suppression
Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.
Master omnichannel engagement
Accurately attributes conversions across all marketing channel true ROAS.
See real-world success stories! Discover how we helped brands similar to yours overcome their marketing challenges
Hear from the teams we Empowered
Granular journey tracking boosted attribution and visibility across channels
“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”
Aniruddha Singhai,
Co Founder & CEO - Divine Hindu
Activated CRM data for 2X campaign efficiency and CPL drop
“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”
Sai Bharath G,
Senior Manager (Performance) - Bhanzu
Achieved 2X Faster Sales and Higher ROI through Lead Data Activation
“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”
Vineet Chaturvedi,
Co-Founder and CEO at Edureka
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