Better AI Signals.
Higher Conversion Rates.

Ad platforms punish low-quality signals. If you don't
feed them 'Qualified Leads,' they will send you ""junk"".
Stop ad wastage and start training your ads to convert.
Reduce your junk lead at least by 30%.

Trusted by brands with most complex marketing funnel and diverse martech

Send enriched custom events from your CRM directly to ad platforms.

High-Quality Leads

Send precise lead data so ad algorithms optimize toward high-intent leads-not just volume.

Efficient scaling

Optimise on high quality leads data and scale your business with controlled CAC.

Reduce Junk Leads

Pass post-lead stages back to ad platforms to help algorithms distinguish reliable leads from low-quality or problematic ones.

Achieve a higher CAPI Match
Rate

Enrich conversion events with additional first-party data attributes like email id, Fb click id, date of birth, Country, Phone number etc , ad match rates and get 10% to 40% improvement in match rates.

Optimisation on Lower funnel metrics like MQL, SQL and Conversions:

Integrate CRM or Backend with ad platforms to pass the events that are not happening in the vicinity of the ad platforms like lower funnel metrics SQL, Conversions etc.

Identify lead intent and optimize on quality

Captures post-lead interactions and outcomes from your sales and CRM systems and club multiple intent signals into a single quality-based event.

Features like Call dispositions - "call me after 1 day" or "call me after 7 days", determine lead intent and quality.

These events are sent to Meta and Google to optimize campaigns on high-intent leads while filtering out low-quality and junk leads.

It's highly probable that we've already addressed the pain point you're encountering.

Beyond Numbers: See How we helped Lead Generation brands

Customer Attribution Models

Understand every step of your customer journey.

Full Funnel Visibility

Optimize campaigns with complete picture via stitching ad, analytics and CRM platforms.

CAC/LTV

Make smarter marketing decisions with customer acquisition cost & lifetime value.

Feedback Loop

Send your quality feedback to ad platforms and continuously enhance your marketing targetings.

Lead Scoring and Grading

Focus your efforts on the most promising leads.

CAPI Match Booster

Get all your data under one roof. No more data silos. Get notified whenever any of your KPIs crosses its limit

Offline Conversion (CAPI)

Send your offline data to ad platform algorithm to optimise campaigns better.

Audience Suppression

Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.

Data Enrichment

Enrich your lead data with additional attributes providing a more comprehensive understanding of your prospects

Hear from the teams we Empowered

Granular journey tracking boosted attribution and visibility across channels

“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”

Aniruddha Singhai,

Co Founder & CEO - Divine Hindu

Activated CRM data for 2X campaign efficiency and CPL drop

“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”

Sai Bharath G,

Senior Manager (Performance) - Bhanzu

Achieved 2X Faster Sales and Higher ROI through Lead Data Activation

“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”

Vineet Chaturvedi,

Co-Founder and CEO at Edureka

FREQUENTLY ASKED QUESTIONS

FAQs

1. What is the EasyInsights Event Agent?

EasyInsights Event Agent is an AI-powered system that sends high-quality, enriched lead events from your website, CRM, and backend directly to ad platforms like Meta and Google—server-side and with near-100% accuracy.Instead of optimizing on basic form fills, your ads learn from real business outcomes like Qualified Leads, Booked Calls, SQLs, and Conversions.

2. Why do ad platforms send junk leads?

Ad platforms optimize based on the signals you provide.If you only send form submits, the algorithm assumes every lead is equal—which results in low intent, fake, or irrelevant leads.

EasyInsights fixes this by feeding platforms post-lead quality signals, helping them prioritize high-intent users and ignore junk.

3. What kind of events can I send using EasyInsights?

You can send AI-powered custom events, including but not limited to:

QualifiedLead
LeadScored
HighValueLead
ContactedLead
BookedCall
NoShow
RepeatLead
ConvertedLead
PricingPageLead
Disposition-based events (e.g. “Call after 1 day”)

These events train ad algorithms to optimize for quality, not just volume.

4. How does this help reduce junk leads?

EasyInsights sends lower-funnel and disposition data (from your CRM or sales team) back to ad platforms.

This helps algorithms differentiate good leads from bad ones, reducing junk leads by at least 30% and improving overall lead quality over time.

5. What are disposition events and why do they matter?

Disposition events capture what actually happened after the lead was generated—for example:

Interested
Follow-up after 1 day
Not reachable
Not relevant

Multiple intent signals are clubbed into one quality-based event, allowing Meta and Google to optimize campaigns toward high-intent leads and suppress low-quality traffic.

6. Can EasyInsights optimize for MQLs, SQLs, and Conversions?

Yes.EasyInsights integrates with your CRM or backend systems to send events that don't occur near the ad click—such as:

MQL
SQL
Booked Calls
Closed Conversions

7. How does EasyInsights improve CAPI match rates?

EasyInsights enriches events with additional user attributes like:

Email ID
Phone number
FB Click ID (fbc/fbp)
Country, DOB, and more

This improves CAPI match rates by 10%-40%, helping platforms better attribute conversions and optimize faster.

8. Is this different from standard CAPI or pixel tracking?

Yes - by a wide margin.

Standard pixels and CAPI send basic, top-funnel events like form submits. EasyInsights goes far beyond that.

True server-side tracking

Events are sent directly from your servers and CRM—immune to ad blockers, cookie loss, and browser limitations.

Fully customizable events

Send business-specific signals like QualifiedLead, SQL, BookedCall, or ConvertedLead—mapped exactly to your funnel.

Enriched first-party data

Improve match rates and attribution by attaching verified user and CRM attributes to every event.

Bottom line:

Pixels track activity. EasyInsights trains your ads on what actually converts.

9. How quickly can I see results?

Most brands start seeing:

Better lead quality within 2-3 weeks
Reduced junk leads as algorithms retrain
More controlled CAC as campaigns scale on high-intent signals

Results improve continuously as more quality data flows in.

10. Is my data secure?

Yes.

Data security and compliance are a top priority. EasyInsights uses secure server-side integrations, and your data is never shared or misused.

11. Do I need engineering support to set this up?

Minimal.

EasyInsights integrates seamlessly with your CRM, backend, and ad platforms, and our team helps you get live quickly.

12. How do I get started?

The best way is to book a demo.

We'll review your funnel, identify the right quality signals, and show you how to reduce junk leads while improving conversion rates.

👉 Maximize Your Quality Leads Today