Detect, Analyze, and
Eliminate Fraud That
Skews Performance
Metrics

Stop optimizing on noise. With EasyInsights.ai, get
clear, actionable fraud insights so you can make
real growth decisions - not guesses.

Trusted by brands with most complex marketing funnel and diverse martech

Why Fraud Detection Matters

Fraud doesn't just waste budget - it breaks your signal:

Fake installs that never engage

Bot traffic inflating conversion rates

Partners that look strong on CPI but deliver zero retention

Attribution that makes bad channels look good

If the data isn't real, every optimization is compromised.

What the Fraud Detection
Agent Actually Does

Real-Time & Post-Attribution Detection

Automatically identify and block fraudulent clicks, installs,
and in-app events - both before attribution and after
installs occur.

Stop waste before it scales

Uncover fraud that slips through attribution

Use clean data to guide future budget decisions

Core Capabilities
That Impact
Performance

AI-Powered Fraud Detection

Continuously analyze behavioral signals to detect bots, fake installs, click farms, and manipulation patterns — even as tactics evolve.

Customizable Fraud Rules

You control what gets flagged and blocked.

Create rules by: Channel, Partner, Campaign, Geo, Device type

No black-box scoring. Full transparency.

Anomaly Detection & Alerts

Get notified when something looks off:

Sudden spikes in clicks without installs
Abnormal conversion timing
Unusual behavior by partner or campaign

Catch problems early — before spend runs away.

Actionable
Campaign Insights

Dashboards designed for daily decision-making:

% of installs blocked by source

Fraud trends over time

Valid installs

Partner quality comparisons

Everything you need to pause, fix, or scale.

What You Get with EasyInsights

Want to free up more time to dive deeper into data by using our custom services?

Cut Wasted Spend

Stop paying for fake conversions.

Optimize with Clean Data

When fraud is removed, CAC, ROAS, and retention finally make sense.

Expose Hidden Issues

Post-attribution analysis reveals which sources quietly hurt performance.

Fast Time to Value

Quick setup. Insights in days, not months.

Fraud isn't a security
problem - it's a
performance problem:

It distorts CAC and ROAS

It ruins experiments

It rewards the wrong channels

EasyInsights.ai turns fraud into something you can see, measure, and act on.

FREQUENTLY ASKED QUESTIONS

FAQs

1. What is the EasyInsights.ai Fraud Detection Agent?

The Fraud Detection Agent is an AI-powered solution that helps you detect, analyze, and eliminate fraudulent traffic and conversions across your marketing campaigns. It ensures that your performance metrics reflect real user behavior, so your growth decisions are based on clean, actionable data, not guesses.

2. Why does fraud matter for my marketing performance?

Fraud doesn't just waste budget—it breaks your signal:

Fake installs that never engage
Bot traffic inflating conversion rates
Partners that appear strong on CPI but deliver zero retention
Attribution that makes poor-performing channels look good

If your data isn't accurate, every optimization is compromised. EasyInsights.ai ensures your marketing decisions are based on reality, not noise.

3. What exactly does the Fraud Detection Agent do?

The agent works both in real-time and post-attribution to:

Automatically identify and block fraudulent clicks, installs, and in-app events
Stop waste before it scales
Uncover fraud that slips through traditional attribution
Provide clean data for smarter budget allocation

4. How does the Fraud Detection Agent detect fraud?

It combines AI and customizable rules to identify abnormal activity:

AI-Powered Detection: Continuously analyzes behavioral patterns to catch bots, fake installs, click farms, and other manipulations—even as tactics evolve.
Customizable Rules: Flag or block fraud by channel, partner, campaign, geo, or device type. Full transparency—no black-box scoring.

Anomaly Alerts: Receive real-time notifications for suspicious activity, such as:

Sudden spikes in clicks without installs
Abnormal conversion timing
Unusual partner or campaign behavior

5. How does this help my business?

With EasyInsights.ai, you can:

Cut wasted spend: Stop paying for fake conversions
Optimize with clean data: Get accurate CAC, ROAS, and retention metrics
Expose hidden issues: Post-attribution analysis reveals which sources quietly hurt performance
Get fast results: Quick setup and insights in days, not months

6. Is fraud just a security problem?

No. Fraud is a performance problem:

It distorts CAC and ROAS
It ruins experiments
It rewards the wrong channels

EasyInsights.ai makes fraud visible, measurable, and actionable, helping you make real growth decisions.

Detect, Analyze, and
Eliminate Fraud That
Skews Performance
Metrics

Why Fraud Detection Matters

What the Fraud Detection
Agent Actually Does

Core Capabilities
That Impact
Performance

Actionable
Campaign Insights

What You Get with EasyInsights

Fraud isn't a security
problem - it's a
performance problem:

FAQs

Discover how accurate attribution can
transform your marketing

About Cookies

Necessary

Analytics

Advertisement

Functionality

Detect, Analyze, and Eliminate Fraud That Skews Performance Metrics

Why Fraud Detection Matters

What the Fraud Detection Agent Actually Does

Core Capabilities That Impact Performance

Actionable Campaign Insights

What You Get with EasyInsights

Fraud isn't a security problem - it's a performance problem:

FAQs

Discover how accurate attribution can transform your marketing

Increase Your ROI Today!

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

About Cookies

Necessary

Analytics

Advertisement

Functionality

Detect, Analyze, and
Eliminate Fraud That
Skews Performance
Metrics

What the Fraud Detection
Agent Actually Does

Core Capabilities
That Impact
Performance

Actionable
Campaign Insights

Fraud isn't a security
problem - it's a
performance problem:

Discover how accurate attribution can
transform your marketing