Lead grading is the process of automatically scoring every lead based on multiple factors such as demographic fit, engagement, and intent signals. EasyInsights assigns grades (A/B/C/D) to each lead so your sales and marketing teams can focus on the most valuable prospects first.

EasyInsights grades leads using three primary dimensions:

• Demographic Fit: Company size, industry, job title, and location compared to your Ideal Customer Profile (ICP).
• Intent Signals: High-value page visits, content downloads, pricing inquiries, and other indicators of purchase intent.
• Engagement Depth: Session duration, pages per visit, and return frequency.

Yes! EasyInsights allows you to create custom scoring models that consider:

• Firmographic criteria and ICP match
• Engagement velocity and recency
• Product interest and feature exploration
• Budget indicators and decision-maker involvement
• Any combination of behavioral and demographic factors

This ensures that your lead scores reflect your unique sales and marketing priorities.

Grades are dynamic and update in real-time as leads interact with your brand. This means:

• Sales teams always contact the hottest prospects first
• Marketing knows exactly which leads need nurturing
• High-value leads never slip through the cracks

Absolutely. Our AI predicts the likelihood of conversion for each lead, helping you:

• Automatically route high-probability leads to sales
• Keep low-probability leads in nurture campaigns until their score improves
• Make data-driven decisions about ad spend and campaign targeting

Grade-based optimization lets you:

• Bid Higher on A-Grade Lookalikes: Create seed audiences from your top leads for better targeting
• Suppress Low-Grade Leads from Retargeting: Stop wasting ad spend on D-grade leads
• Optimize Landing Pages by Grade: Serve premium experiences to high-grade traffic sources

Receive Real-Time Lead Quality Alerts: Get notified when lead grade distribution drops below thresholds