Qualify leads that
actually convert.

Instantly identify your best prospects with AI-powered
lead qualification based on user activity, intent signals,
and custom logic - so your team focuses only on high
quality leads

Trusted by brands with most complex marketing funnel and diverse martech

Lead qualification based on
behavior, intent, and logic

EasyInsights automatically qualifies leads using multiple layers of intelligence:

User activity: Pages viewed, actions taken, depth
of engagement

User intent: High-signal actions that indicate readiness
to convert

Custom logic: Your business rules that define lead quality

Qualification Based
on Custom Logic

Every business defines lead quality differently.
EasyInsights lets you build custom qualification
logic

qualify leads based on:

Specific pages or events

Combination of actions

Funnel stage progression

Time spent or frequency

Any business-specific rule

Use quality scores to
automatically filter junk
leads.

Assign higher scores to leads that match your ideal
customer profile and suppress low-quality leads - so
your teams focus only on the right prospects.

Enterprise-Grade Lead
Qualification Capabilities

Behavior-Driven Qualification

Qualify leads using verified first-party behavioral data across digital touchpoints - ensuring accuracy, compliance, and signal reliability beyond form-based data.

Advanced Intent Signal Modeling

Identify and prioritize high-intent prospects by analyzing engagement patterns, event sequences, and journey progression across channels.

Configurable Business Logic at Scale

Define enterprise-specific qualification criteria using flexible, rule-based logic - supporting complex funnels, multiple products, regions, and buyer personas.

Quality Scoring & Noise Suppression

Apply standardized quality scores aligned to ideal customer profiles to automatically suppress low-fit, fraudulent, and junk leads before they enter marketing or sales workflows.

Real-Time Qualification Events

Trigger real-time, quality-based events such as Qualified Lead or Sales-Ready Lead and activate them across advertising platforms, CRM, and revenue systems.

Built for Performance, Scale, and Governance

Designed to support high data volumes, multi-team operations, and enterprise security requirements - without compromising speed or reliability.

Marketing use case

Optimize Campaigns That Actually Convert

Reduce Your Qualification Time by 80%

Optimize Meta and Google Campaigns

Personalize at Scale

Sales team use cases

Close More Deals with Less Effort

Instant Lead Qualification

Reduce Time Spent on Discovery

Event-Based Lead Alerts

Predicted Revenue Insights

FREQUENTLY ASKED QUESTIONS

FAQs

1. What is EasyInsights Lead Qualification?

EasyInsights Lead Qualification uses AI-powered intelligence to instantly identify your best prospects. By analyzing user behavior, intent signals, and custom business logic, it ensures your sales and marketing teams focus only on high-quality leads that are most likely to convert.

2. How does EasyInsights qualify leads?

EasyInsights uses multiple layers of intelligence to qualify leads:

User activity: Tracks pages viewed, actions taken, and depth of engagement.
User intent: Identifies high-signal behaviors that indicate readiness to convert.
Custom logic: Applies your specific business rules to define lead quality.

3. Can I create custom lead qualification rules?

Yes! Every business defines lead quality differently. EasyInsights allows you to build custom qualification logic based on:

Specific pages or events visited
Combinations of actions taken
Time spent or frequency of engagement
Funnel stage progression
Any business-specific criteria

4. How does quality scoring work?

EasyInsights assigns quality scores to leads based on how well they match your ideal customer profile. Leads with high scores are prioritized, while low-quality or junk leads are automatically suppressed, ensuring your team only engages with the right prospects.

5. What makes EasyInsights enterprise-grade?

EasyInsights is built for performance, scale, and governance:

Behavior-driven qualification: Uses verified first-party behavioral data across digital touchpoints.
Advanced intent modeling: Identifies high-intent prospects by analyzing engagement patterns and journey progression.
Configurable business logic at scale: Supports complex funnels, multiple products, regions, and buyer personas.
Real-time qualification events: Trigger actions like “Qualified Lead” or “Sales-Ready Lead” across CRMs, advertising platforms, and revenue systems.
Noise suppression: Automatically filters low-fit, fraudulent, or junk leads.

6. How can marketing teams benefit from EasyInsights?

Marketing teams can:

Reduce lead qualification time by up to 80%
Optimize campaigns on platforms like Meta and Google
Personalize marketing at scale using high-quality, behavior-driven insights

7. How can sales teams benefit from EasyInsights?

Sales teams can:

Instantly identify qualified leads
Spend less time on manual discovery
Receive real-time, event-based lead alerts
Gain predicted revenue insights to prioritize efforts effectively

8. How can I get started?

Book a demo today to see how EasyInsights can instantly qualify leads and improve your sales and marketing efficiency.

Qualify leads that
actually convert.

Lead qualification based on
behavior, intent, and logic

Qualification Based
on Custom Logic

Use quality scores to
automatically filter junk
leads.

Marketing use case

Sales team use cases

FAQs

Discover how accurate attribution can
transform your marketing

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Necessary

Analytics

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Functionality

Qualify leads that actually convert.

Lead qualification based on behavior, intent, and logic

Qualification Based on Custom Logic

Use quality scores to automatically filter junk leads.

Marketing use case

Sales team use cases

FAQs

Discover how accurate attribution can transform your marketing

Increase Your ROI Today!

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

About Cookies

Necessary

Analytics

Advertisement

Functionality

Qualify leads that
actually convert.

Lead qualification based on
behavior, intent, and logic

Qualification Based
on Custom Logic

Use quality scores to
automatically filter junk
leads.

Discover how accurate attribution can
transform your marketing