The EasyInsights Attribution Agent is an AI-powered system that automatically connects revenue, pipeline, and leads to the channels, campaigns, and touchpoints that actually influenced them. It continuously unifies data, applies reliable attribution logic, and delivers always-on clarity—without custom pipelines or manual analysis.

Ad platforms rely on limited, self-reported attribution models and only measure what happens inside their own ecosystems. As a result, they show just one slice of the customer journey—and often over-credit themselves for conversions and revenue.

EasyInsights is platform-agnostic. It unifies data across ads, web, app, CRM, and other tools, then applies a consistent, customizable attribution methodology across all channels. This gives you a complete, unbiased view of performance—so numbers are comparable, auditable, and trustworthy across teams.

EasyInsights includes built-in support for:

• First-Touch Attribution to understand what drives new demand
• Last-Touch Attribution to identify what converts buyers
• Multi-Touch Attribution to see how channels work together across the full journey

You can easily switch, compare, and analyze models without rebuilding dashboards or pipelines.

Yes. EasyInsights is built for real enterprise GTM complexity. You can define custom attribution models with:

• Custom weighting across touchpoints and funnel stages
• Account-level attribution for long, multi-stakeholder deals
• One consistent model shared across all teams and reports

No simplified assumptions - just attribution that matches how your business actually works.

Absolutely. The Attribution Agent is designed specifically for long, non-linear journeys across multiple channels, platforms, and domains. It captures every meaningful touchpoint and connects them into a single, unified journey at the lead or account level.

The Attribution Agent continuously collects, cleans, and normalizes data from your marketing and revenue systems. It resolves identities across tools, fixes broken attribution paths, and ensures consistent calculations—so your reports stay accurate even as your stack and journeys evolve.

Yes. Attribution updates continuously as leads engage across web, app, ads, and CRM systems. This gives teams real-time visibility into what's working—so optimization decisions don't have to wait for weekly or monthly reports.

The Attribution Agent supports multiple teams from a single source of truth:

• Marketing teams proving ROI and optimizing spend
• RevOps and Growth teams analyzing funnel efficiency and lead quality
• Founders and leaders making strategic, revenue-backed decisions

Everyone sees the same numbers, calculated the same way.

No. EasyInsights applies transparent, auditable logic consistently across all reports and dashboards. That means no black boxes, no hidden assumptions, and no conflicting metrics between teams.

Most teams start seeing meaningful insights within 4 weeks, once enough data has been collected for patterns to become reliable. During this period, the system continuously learns from incoming data, with no manual setup or pipeline maintenance required.

If a custom model is needed for your specific funnel or business logic, it may take an additional 2–3 weeks to configure and optimize. After that, insights and audience quality continue to improve automatically as more data flows in.

The best way to see if EasyInsights fits your funnel and data is to see it in action.

Book a demo to walk through your use case and explore how the Attribution Agent can bring clarity to your growth decisions.