Track, Attribute, and
Optimize Health-Tech
Growth
From symptom searches and appointment bookings to
consultations, diagnostics, and treatment enrollments
- health-tech growth is complex, regulated, and data-
sensitive.
EasyInsights activate health-tech brands to capture
high-intent patient actions - appointment scheduling,
teleconsult registrations, lab test bookings, care
program enrollments - while ensuring privacy-safe data
and pltaform data guidelines.
Trusted by brands with most complex marketing funnel and diverse martech
The Problem:
Health-Tech Tracking
Is Broken by Default
Health-tech teams face constant friction:
Conversion events rejected by Meta & Google
Forced optimization on generic clicks instead of real intent
Inability to build meaningful audiences
Long sales cycles with zero attribution clarity
Offline conversions blocked due to PHI risk
The result: ad platforms optimize blindly, and growth decisions are guesswork.
The EasyInsights Difference
Measure What Matters - Even When Platforms Won't Let You
EasyInsights sits outside ad platforms and tracks your full funnel using first-party,
privacy-safe data - so policy changes don't erase your visibility.
Policy-Safe Tracking That Doesn't
Break
What platforms restrict:
Health conditions, diagnoses,
sensitive actions, and patient-level
signals.
What EasyInsights does instead:
Tracks user journeys independently
of Meta & Google pixels
Tracks user journeys independently
of Meta & Google pixels
Tracks user journeys independently
of Meta & Google pixels
Result:
You keep full-funnel visibility, even
when platform tracking fails.
Stop Losing Signal to Event
Rejections
Meta and Google force health-tech
brands to:
Remove meaningful events
Rename conversions
Optimize on low-quality proxies
EasyInsights solves this with event
abstraction:
Platform-safe events for Meta &
Google
Business-level events for real intent
and revenue tracking
Clean, standardized events across
web, app, and CRM
You optimize with confidence,
without violating policies.
Audience Building Without
Health Violations
High-Intent Audiences. Zero Policy
Risk.
You can't target users based on
health conditions, but you can
target intent.
EasyInsights lets you build audiences
based on:
Funnel stage progression
High-intent behaviors (pricing views,
demo requests)
CRM lifecycle stages (MQL → SQL →
Opportunity)
Attribution That Works for Long
Health-Tech Sales Cycles
From First Click to Closed-Won
Health-tech buying journeys are
long, complex, and multi-
stakeholder.
EasyInsights delivers:
Multi-touch attribution across paid,
organic, content, and sales
Attribution tied to real outcomes,
not clicks
Visibility into early-stage education
and assist channels
Finally understand what actually
influences deals.
Offline & CRM Attribution—
Without Upload Failures
Attribute Revenue Without Sending
Data Back to Ad Platforms
Offline conversion uploads often fail
due to:
PHI concerns
Low match rates
Policy restrictions
EasyInsights:
Attributes CRM and revenue events
internally
Connects ad interactions to pipeline
outcomes
Eliminates dependency on risky
offline uploads
Full attribution. Full compliance.
Built for Policy Changes—Not
Broken by Them
Your Attribution Shouldn't Reset
Every Time Platforms Update Rules
When Meta or Google change
health policies:
Events get disabled
Historical data disappears
Learnings are lost
EasyInsights:
Stores attribution outside ad
platforms
Preserves historical user journeys
Keeps attribution consistent over
time
Your growth insights stay intact, no
matter what changes.
FREQUENTLY ASKED QUESTIONS
FAQs
Health-tech struggles with ad platform rejections, generic optimization, inability to build audiences, and unclear attribution due to complex regulations and data sensitivity.
EasyInsights tracks your full funnel using first-party, privacy-safe data, independently of ad platforms, ensuring visibility despite policy changes.
It uses "event abstraction" to create platform-safe events for Meta/Google while tracking real business intent separately, avoiding policy violations.
Yes,
EasyInsights allows building audiences based on intent (e.g., funnel stage, high-intent behaviors) and CRM stages, not sensitive health conditions.
It provides multi-touch attribution across all channels, linking to real outcomes and understanding early-stage influences, from first click to closed-won.
Yes,
It attributes CRM and revenue events internally, connecting ad interactions to pipeline outcomes without risky offline uploads or PHI concerns.
No,
EasyInsights stores attribution outside ad platforms, preserving historical data and maintaining consistent insights regardless of platform updates.
It uses first-party, privacy-safe data, designed for regulated industries and fully compliant with health and platform data guidelines.
It offers regulated-industry design, privacy-safe tracking, compliant event design, real audience intelligence, and full-journey attribution.
It tracks independently, providing full visibility even when pixels are restricted, and complements ad platform integrations by providing policy-safe data.
