Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

ROAS Improvement Calculatorwhite-arrow

How Indian Institute of Technology Kanpur (IIT Kanpur) Improve their qualified lead by 20% and reduce cost per qualified lead by 15% by using EasyInsights platform.

EasyInsights helped IIT Kanpur by setting up custom endpoints for different lead stages and implementing its own pixel to collect first-party data. This enabled them to optimize their campaigns more effectively.

iitkanpur x easyinsights

20%

Improved Lead Quality

15%

Reduction in Cost per Qualified Lead

Want the same for your brand?

Meet the Brand

ISB x easyinsights

The Indian Institute of Technology Kanpur (IIT Kanpur), one of India's premier institutions of higher education, is renowned for its excellence in engineering, technology, and research. Established in 1959, IIT Kanpur has played a pivotal role in shaping India's scientific and technological landscape through innovation, interdisciplinary learning, and industry collaboration. The institute offers a wide range of undergraduate, postgraduate, and doctoral programs, emphasizing experiential learning and research-driven education. With strong international collaborations and a vibrant entrepreneurial ecosystem, IIT Kanpur continues to nurture visionary leaders, innovators, and researchers who contribute to global progress.

The Challenge

IIT Kanpur had multiple program-specific landing pages through which prospective students could submit their details. All leads were being collected in their CRM system, LeadSquared, where different lead stages were defined - from initial inquiry to final enrollment.

However, the marketing team faced significant challenges in optimizing their campaigns effectively:

  • Leads were being captured from multiple sources, making it difficult to track which campaigns or landing pages were driving the most qualified prospects.

  • Data flow between the website, LeadSquared CRM, and ad platforms lacked synchronization, causing discrepancies in lead stage reporting.

  • Since the final enrollment and payment confirmations were recorded only on the CRM backend, campaign optimization on ad platforms (like Meta or Google Ads) could not be accurately aligned with actual conversions.

This gap prevented IIT Kanpur from identifying high-performing campaigns and optimizing their ad spend based on genuine, high-intent leads.

The Solution

EasyInsights implemented a robust data-tracking and attribution framework to bridge the gap between IIT Kanpur's website, CRM, and ad platforms.

  • Pixel Implementation:

    EasyInsights deployed its own pixel on IIT Kanpur landing pages to collect first-party data directly from website visitors.

  • CRM Integration:

    The EasyInsights system was integrated with LeadSquared CRM, enabling real-time data synchronization between the website and CRM backend.

  • Endpoint Setup:

    Custom endpoints were configured at different lead stages, allowing EasyInsights to map each user journey stage - from inquiry to final enrollment - accurately.

  • Campaign Optimization:

    Help IIT kanpur on optimizing their campaign on different - different lead stages.

The Result

  • checkmark

    Improve Qualified Lead by 20%

  • checkmark

    Reduce Cost per Qualified Lead by 15%

Your Data, Your Way: Custom Models for Your Business

With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.

Increase Your ROI Today!

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.

clients
cookie image

EasyInsights uses cookies to ensure you get the best experience on our website. To learn more, please view our cookie notice.